PORTFOLIO

PORTFOLIO

monikarosieyoung@gmail.com

Creative storyteller, slow fashion founder, and consultant based in London.

MONIKA ROSIE YOUNG

Fashion Founder & Creative Consultant

Crafting Strategy, Creativity, and Community

I’m a social creative who thrives on building meaningful brand experiences through thoughtful storytelling and innovative strategy. My work is rooted in a passion for connection and authenticity, which I developed while creating my own fashion business, Monika the Label. As a founder, I gained a deep appreciation for the power of storytelling and the importance of cultivating loyal communities, experiences that now inform my approach to every project.

Whether developing social-first campaigns, managing influencer & brand collaborations, or shaping cohesive content strategies, I combine creative vision with practical expertise to deliver results that resonate. My background across fashion, tech, and wellness has given me the versatility to connect with diverse audiences and craft narratives that truly stand out, all with an emphasis on impact and authenticity.

How I can help you

  • Content Strategy & Creation

    I love crafting strategies and content that blend storytelling with strategy, ensuring brands communicate with heart and purpose. From defining brand pillars to shaping campaign narratives, I create structured frameworks that make content meaningful and impactful.

  • Social Media Marketing

    I help brands grow and engage their audiences through platform-specific content planning, community management, and performance analysis. My focus is on executing data-driven campaigns that create authentic connections and measurable results.

  • Community Building

    At the heart of what I do is creating strong, engaged communities. Whether online or through in-person activations, I focus on brand loyalty by fostering meaningful relationships, curating impactful experiences, and ensuring audiences feel valued.

  • Creative Direction

    I bring brand visions to life through elevated visual storytelling, from campaign ideation to execution. My approach ensures a cohesive aesthetic that resonates with the target audience, making brands stand out with purpose and style.

Services

CONTENT STRATEGY

Campaign Development: Designing impactful, audience-focused campaigns & creating strategies that drive growth and engagement.

Content Planning: Structuring creative ideas into clear, actionable roadmaps.

Messaging & Storytelling: Crafting compelling narratives that resonate with your audience.

Brand Positioning: Defining and refining your brand’s voice to ensure consistency across all platforms.

CREATIVE & PRODUCTION

Creative Direction: Conceptualising and executing impactful social campaigns.

Photoshoots & Styling: Managing the end-to-end production process, from planning to delivery.

Event Management: Turning brand moments into memorable experiences.

Content Creation: Producing social first content and engaging online narratives.

COMMUNITY BUILDING AND ENGAGEMENT

Audience Engagement: Cultivating loyal followers through meaningful interactions and real-time engagement.

Brand Advocacy & UGC: Encouraging organic community participation and leveraging user-generated content.

Offline & Online Activations: Creating experiences that strengthen brand relationships and community loyalty.

SOCIAL MEDIA MANAGEMENT

Platform Strategy & Execution : Overseeing multiple platforms with tailored content strategies to drive engagement and brand consistency.

Content Calendar Management & Scheduling: Planning, organising, and scheduling content to maintain a consistent and impactful presence.

Performance Tracking & Insights: Analysing key metrics to refine strategy and ensure continual growth.

INFLUENCER MARKETING

Influencer Collaborations: Connecting brands with aligned creators to amplify reach and impact.

Affiliate Marketing: Developing and managing brand affiliate partnerships to drive revenue through authentic advocacy.

USER-GENERATED CONTENT (UGC)

UGC Production: Creating high-quality, relatable content that reflects your brand.

Campaign Integration: Weaving UGC into broader content strategies for engagement.

Trend Alignment: Ensuring UGC stays relevant while staying on-brand.

Brand Advocacy: Using UGC to build trust and community.

Previous & Current Clients Include

What It’s Like to Work With Me

  • Monika's expertise in social media strategy, content creation, and innovative thinking have significantly elevated our digital presence, making her an invaluable asset to any organisation.Monika has consistently demonstrated a keen understanding of social media dynamics, showcasing her ability to plan and execute comprehensive strategies. Her strategic insights have not only contributed to the growth of our online community but have also driven tangible results, increasing engagement and brand visibility. Her ideas are not only innovative but also grounded in a solid understanding of our brand and target audience.

    Sarah Gosset - Head of Marketing, Scentered

  • Monika was an incredible asset to the HURR team, contributing across creative, marketing, and events. She embraced the startup spirit wholeheartedly, tackling every task with enthusiasm and skill. A quick thinker and problem solver with a sharp eye for branding, Monika played a key role in several key activations, including the successful launch of HURR Flex. We’re so grateful for her contributions!

    Victoria Prew - Founder, HURR

  • Monika created brilliant social marketing plans for Asquith and carried them out efficiently and beautifully... She was excellent at communicating with brands & influencers, gaining new contacts and their trust, establishing new and key relationships. Monika is also a great team player and an asset to any organisation. She works fast, is thorough, well organised, has a great attitude, and is a ‘can do’ person. I would 100% recommend her to any organisation.

    Alice Asquith - Founder, Asquith London

Monika the Label

I started Monika the Label to create a brand where romantic bohemia meets rock ‘n’ roll, blending my personal style with a commitment to sustainability. My career began in fast fashion buying, where I gained valuable industry experience but felt compelled to contribute to a better fashion future. I wanted to design timeless, eco-conscious pieces that reflected a more thoughtful and responsible approach to style.

As a founder, I’ve worn many hats- creative director, designer, strategist, marketer, customer service provider and community builder - which has shaped the way I approach my creative consultancy. Growing my label taught me how to craft compelling brand stories, connect with audiences authentically, and build a business with impact. These experiences now fuel my passion for helping other brands develop their own unique narratives and create work that resonates.

CONTACT