Born and raised in London with proud Hungarian roots, my career began in fashion buying, where I developed a sharp eye for trend forecasting and a deep understanding of consumer insights. Working at the likes of Zalando and Anthropolgie Europe, I gained valuable insight into balancing creativity with commercial success, shaping my approach to brand-building and strategy.

In 2020, I moved away from buying and launched Monika the Label, blending my love for romantic bohemia and rock ’n’ roll style into a brand that celebrates individuality and thoughtful design. Alongside growing my label, I’ve built a career in creative consultancy, social media strategy, and marketing, helping brands craft impactful campaigns and connect authentically with their audiences.

When I’m not working, you’ll likely find me exploring vintage shops in new cities, re-watching Gossip Girl, or enjoying a matcha with a good book in hand. I’m currently available for consulting engagements and would love to help bring your brand’s vision to life.